When we try to level that up and then we look at something like SaaS Group, why would a founder consider joining something like this instead of going after cash or some more linear growth?

Yeah, good question, I think.

And the focus that SaaS Group has for who we look at to join has really been, even now with AI accelerating, has been rather consistent through the years.

And it's really like very deep PLG focused and normally founders or people that just care.

Sure, the exit and the valuation is super important, but they also care deeply about the product.

And normally that comes as a result of putting blood, sweat, and tears into it because you care a lot differently about it if you just built it with AI last weekend.

And you're like, okay, I have enough invested that there's also a lot of potential, but it's also, it's hard to relate to that when blood, sweat, and tears have not gone into it.

We didn't know what to jump at and like what to prioritize because it was a little bit of a stress from the very beginning because like all of a sudden AI was kind of everywhere and you were thinking you were behind and you didn't know, okay, do I use it as a marketer to build like this crazy ass automations? Do I use it as a developer to write a hundred thousand lines of code and then post it on LinkedIn? And then everyone's like, okay, what is there? So what was your journey in the brand and, How did you encourage it? What did you choose to use and what did you choose not to?

When we try to level that up and then we look at something like SaaS Group, why would a founder consider joining something like this instead of going after cash or some more linear growth?

Yeah, good question, I think.

And the focus that SaaS Group has for who we look at to join has really been, even now with AI accelerating, has been rather consistent through the years.

And it's really like very deep PLG focused.

normally founders or people that just care.

Sure, the exit and the valuation is super important, but they also care deeply about the product.

And normally that comes as a result of putting blood, sweat, and tears into it because you care a lot differently about it if you just built it with AI last weekend.

what was your journey in the brand? How did you encourage it? What did you choose to use and what did you choose not to?