Maybe just tell us a bit about your activities and focus these days and we can come into a conversation as well.

Thanks again for having me and welcome everyone who's listening to this podcast.

I'm excited to be here and share some of the things that I've experienced and I'm working on.

Maybe to start with having seen firsthand, you know, the the good and the bad of family enterprise, I realized early on that there wasn't that much help that we as a business family could have drawn upon.

And I thought we're the only ones who have major issues and can't get help.

And that directed me to becoming an academic who tries to get evidence, real evidence to develop new best practices.

I would also call myself very much an academic.

Can you just talk a bit about that as a finishing up thought of how the family business, the How are they valuable to society? And why is it important to support them to continue as a concept?