No, no, no, it's exactly

right.

Yeah.

Well, in our case, actually, so we have an unusual model for a law firm in that we actually get introduced to our clients and we go through a process and take them on.

But it is actually quite marketing led.

And so by that, I mean, we spend money on digital marketing, primarily digital search to find clients who are interested in our services and who need our help.

We ask them essentially to fill in some contact details.

So how'd you get to that? Was it, you know, was that the strategy when you showed up? Did once you were there, did you do some work on that? Where does, you know, your PE backers son capital fit into all that? What's the mechanics around all

No, no, no, it's exactly

right.

Yeah.

Well, in our case, actually, so we have an unusual model for a law firm in that we actually get introduced to our clients and we go through a process and take them on.

But it is actually quite marketing led.

And so by that, I mean, we spend money on digital marketing, primarily digital search to find clients who are interested in our services and who need our help.

We ask them essentially to fill in some contact details.

So how'd you get to that? Was it, you know, was that the strategy when you showed up? Did once you were there, did you do some work on that? Where does, you know, your PE backers son capital fit into all that? What's the mechanics around all