But how do you get them back?

Well, there is the 10-mark question, Richard.

I mean, I suppose it goes back to 2001.

The first Local Government Act of 2001 was implemented.

It started the destruction of the town councils, and it was carried on from there with Bill Hogan putting the final nail in the hole in the coffin.

in 2013.

It was a hugely, a huge mistake on behalf of the government.

But, like, with the SBC, did it change anything, you know?

It might be busy, but not productive, right?

Yeah.

Well, this is the, the targeting aspect of it.

So we're, we're moving on from the, like, where are we directing people to, and now we're looking at who are we trying to get in.

And I think all of us, when we start out early in business, we tend to go, "All right, let's cast the net as wide as possible," because if we try and market to everyone, surely we'll get someone.

Like, I've felt that before.

I've done that before.

Can you speak to this, this shift please, Pete?