All right, so tell us what this was.

Yeah, it was like the end of 2003 we launched it.

But it was...

Basically, my my wife's schoolmate, she's a physical therapist and my partner was a physical therapist, but also a strength coach.

And he came to me and he had these ideas to start a company.

And I had already had a bunch of ideas to start a company and I had a plan to do so to get I set a deadline for myself to to start something.

Um, right after my daughter was born.

We were on a rocket ship.