I'll go into Fiverr and get someone to build out something for $5." Is that really a brand, or what should a brand be?

Yeah.

Well, the, the, the question of branding is actually a really interesting one, and you, you talk to 10 different people, they all...

And even marketing people, they have 10 different, uh, definitions of mark- what branding really is.

So I, I like to keep it very simple.

I think what, what small businesses really need, uh, or, or, like, when they say branding, they talk logo and, and house style, right? The colors, uh, the graphics.

Like, what does this company look like? That's more or less ...

How do you blend that with digital marketing? Are you utilizing AI in that? Is that something that's a tool that we shouldn't be using because it's gonna take everyone's jobs away or whatever it might be? How do you approach that for marketing?