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Peter Cooper

Peter Cooper

President and CEO of Lexus of Lehigh Valley, a one-price, no-haggle Lexus dealership in Allentown, Pennsylvania.

Oct 2, 2026

12:18
true.
12:18
And I think if we break down what we can learn from Carvana is really ease of transaction.
12:25
And there's two sides of it.
12:26
It's what are they expecting their employees to do in order to deliver an easy transaction to their customers? And what are customers having to go through to have an easy transaction? So if you look at it from the customer perspective, how easy is it to navigate their website and find their information that the customer wants right now right and everybody's out to talk about we need ai we need this maybe but in the meantime we need to make ease to do business with us our number one priority i

6 MINS LATER

19:00
So where do dealers still have an advantage over a company like Carvana that dealers may not be taking full advantage of?
19:07
Well, that's a great question.
19:10
I think the biggest thing that the dealers have working for them right now, again, we're getting lead time to react this.
19:18
Dealers still have the franchise model.
28:52
I'm just saying you better understand the implications on your people and your future bench and your ability to create leaders going forward.
28:59
So I probably, I wouldn't disagree with you, but in advance, if you look at our industry, just the last couple of years, we've had major disruptions.
29:10
You know, we had an EV mandate.
29:13
Whole industry shifted that way.
29:16
We went to a tariff environment.
29:18
The whole industry is being batted around.
29:21
We went to affordability.

6 MINS LATER

35:17
While meanwhile, we're losing 80% of parts and service revenue to independents.

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