Yeah.

... is that the tools to make cut up audio, cut up video, we are so into a whole nother...

Obviously, we don't even have to use the term AI, but I mean, we are in a whole nother landscape where it's an accepted part of the discourse to be commenting on something and chopping it up into pieces one way or the other.

Like, that's just, that is the way we...

That's what social media essentially is-

Yeah.

And so I think he would've really appreciated it, because not only did we put him into the context of the record, physically, as his, (laughs) his being, but you actually got tape fragments from his actual work with each album.

So he was literally giving himself and the art away at the same time as part of the project, which in itself, this album, this is a ridiculous concept, was that you could just have a shopping channel that sells, like, you know, absolutely nothing.