But explain to me what appealed to you about this particular project and Kane himself.

I would say it's certainly good guessing, like anything else in life.

Um, but, you know, I guess you look at these things in two ways.

One is you just look at the size of the audience and the engagement of the audience, which was quite extraordinary.

But I felt from the very beginning that there was...

What, what Kane did that in my mind was so impressive, and he did it as a, originally did it as a fifteen-year-old, is he took...

Originally, Backrooms was a meme on 4chan.

Sure, please

And some people in town looked at that and said, "If Chernin is the smartest media investor in town and he's selling, that is a sign that we're in trouble." Why did you sell North Road?

Yeah.

So first of all, I'd say I'm incredibly proud of what we built.

We raised $300 million.

We sold this thing.

It's been widely reported, so I'm not saying this, but what has been reported, we sold it between 800 million and a billion dollars.

So I'm really proud of what we built, and I'm really proud.

You're one of the few guys that has really navigated it exceptionally well in your post-studio life.