We're not the tech companies that have raised hundreds of millions of dollars who can splurge on these you know, Silicon Valley, you know, mega centers, but I'm assuming there are still certain things that we can do that make us stand out from the

crowd.

So our tagline trademarked is real estates are down payment on culture.

I couldn't believe stronger about this.

Investing in your space, I think is one of the single greatest decisions that an entrepreneur can make.

I think what, you know, kind of the table stakes is the culture piece.

And then it does bleed into the recruitment.

And my question is, well, who's going to assume your lease with 18 years left on it? I'm assuming there are certain things that are presented to one side or the other as being very attractive that can actually be a deal killer on the M&A side.