Podcast appearances · Radar

Peter Anders Franch

Head of Customer Insights, CRM & E-mail Marketing at Matas A/S in Denmark; expert in personalization and loyalty programs.

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APPEARANCES

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PODCASTS

Jul 2, 2026

’Hello $FirstName’ - marketing experts discussing the topic of personalization

’Hello $FirstName’ - marketing experts discussing the topic of personalization

Hello $Firstname AI Edition, Chapter 9: Personalization in Campaigns

Jul 2 · 19m

Peter Anders FranchGUEST

0:01

Hi everyone.

Peter Anders FranchGUEST

0:02

My name is Peter Frank and I have the pleasure of reading aloud the chapter Personalization in Campaigns.

Peter Anders FranchGUEST

0:08

I work with CRM and Loyalty for a Living, which if I'm honest, basically means I've spent the better part of a decade thinking very hard about why people open and click emails.

Peter Anders FranchGUEST

0:20

I'm head of CRM, CLV and Customer Insight at Metas in Denmark.

Peter Anders FranchGUEST

0:25

I look after Club Metas, which is one of Scandinavia's largest loyalty programs.

Peter Anders FranchGUEST

0:32

Chapter nine, personalization in campaigns.