But what was it that suddenly, what was the reasoning that you decided, let's do it on this? So

you guys know, and I think probably maybe your listeners, if they've ever come across Woven, will probably have heard that it was three of us, right? So it was myself, Nick Cravenhall, and Duncan McRae.

We're all quite different people, but we all genuinely have a... super geeky love for whiskey and also the business of whiskey and the puzzle that is the industry as a whole.

So everything from bulk production, you know, you look at something like Garvin, it's 250 million LPA now, which is insane, through to how that transfers into blending around different parts of the world and what's happening in America, right? all that stuff is really interesting nick is you know an incredible sort of business brain uh duncan is an incredible brand and marketing sort of being able to to get he he thinks about sort of the the way that people perceive us and woven and brands in such a unique cool way and i love sort of putting together puzzles in the middle The other part of this is we were all working together at a company called Atom Brands.

I left Edrington in the Middle East.

We had moved to Scotland to have our first child.

Nick was Managing Director at Atom Brands, brought me on to look after the USA and North America business, so kind of Mexico upwards.

I would