
Perry Watson
President of the National Association of Minority Automobile Dealers (NAMAD), with over 30 years of automotive leadership experience including as general manager and part-owner of a Lexus dealership.
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Jul 31, 2026
BONUS! The Power of Partnership: WOCAN & NAMAD in Action | E116
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Jessica SmithHOST
And Perry, for someone listening who has never heard of NAMAD, like just give us like a version of what is it, you know, what is it for? Why do you exist?

Perry WatsonGUEST
Yeah, so NAMAD started in 1980, and the whole purpose was to talk about the importance of inclusive economics.

Perry WatsonGUEST
at the time you know minority consumer growth was becoming large if you look at it now uh it's notated that in 2023 33 of all new vehicles were purchased by minority consumers so that's a third of the industry right and what we are here to do is to make sure that there is representation within those dealer networks of minority dealers because the business case is very clear.

Perry WatsonGUEST
Those consumers tend to buy at a higher clip when they see themselves in ownership positions.

Perry WatsonGUEST
We really focus on five main things, which is retention of our members dealerships and them as members expansion.

Perry WatsonGUEST
So we work on trying to create capital partners for expansion of those dealers, training, which Wocam is very familiar with, advocacy for our dealers, and then awareness of the NAMAD brand.
17 MINS LATER

Jessica SmithHOST
Perry, what does the future of minority dealership ownership look like? Like what's the dreams?