Sure, sure.

And I know a lot of your listeners are entrepreneurs or people with entrepreneurial leanings.

So I'll just, if I may, if you'll indulge me, let me tell you the origin story of MentorCamp.

So I took part in a mentoring event in London.

And it was awful.

It was really, really terrible.

And at the time, Heineken, the alcohol company, they were doing these adverts in the UK that all said, we don't do banks, but if we did, and they showed beautiful banking where you just walk in and you say to the bank manager, hey, I'd like to borrow 100,000.

What would you say is probably a piece of advice for a mentee that is probably applicable to every entrepreneur that you've engaged with? Is there a nugget of knowledge that is broadly applicable?