How does AI work in this pricing model and what can it do and what can't it do?

Well, you know, what we do in my company is to do willingness to pay research.

It's a very specific way of doing online research to understand why buyers to a company wants to buy, and what drives them to buy, and what drives them to pay, and how much exactly they're willing to pay.

We developed AI some 12, maybe even 14 years ago to help with the analysis of the enormous amount of data that we created.

By the way, back in 1998, I think it was.

Yeah, it must have been 1998.

I was setting and promoting the very first AI software that was commercially available.

What do you suggest for people who find themselves in a commodity business?

Okay, so where to from there then?

Well, then I had another four CEO positions.

But the point is that in all of these instances, we did experiments with pricing only because it was an interest area for me.

And some of those experiments were very successful, meaning that next quarter revenues are up 25% or so.

And many were complete duds.

And what I had learned in business school and could read about pricing was so theoretical and so academic that it was really useless as an information source to find out why some of those experiments worked and others didn't.

So 15 years ago, I decided I was too old and too opinionated to be a hired gun.

people have to understand that they're that we're worth the value that we uh