That's imprinting on a customer when you get those kind of glowing reviews.

People wanting to put the energy and the time.

And today we know all of us know the time that we the time is is so, so, so, so little.

And people writing so much and sharing and wanting to post on Instagram.

And we see that love.

We see that that that tangible connection.

With two, there's two little aspects here, I think also.

I know you guys are trying to accelerate units, but will you come off the East Coast or do you feel like the East Coast is going to be home base for you guys?