Yeah

... it's, there's no hard feelings.

I'm sorry if, if there ever is, please tell me.

But I, I like stoking those narratives, 'cause a lot of what we do is we need to get attention.

We need to drum up hype.

We need to, to have people feel emotions about what we're doing.

That's so much about what I've been trying to, to instill in people when I'm coaching them, is there's so many talented programmers out there and talented game designers out there, but they...

So you're saying, like, maybe the long tail of sales don't stack very well, so that the, the expected value of a game is really just, like, what it sells in the first, like, couple months, and then that drops effectively down to zero because there's so much competition out there.