What is it that made you want to be a founder rather than following the traditional journey of going up the career ladder as you had been doing in the past?

So I've always wanted to build something of my own.

It could be apps, it could be mobile apps, especially when iPhone came about.

I wanted to build games, but I never had the right tech people around me who were willing to do it with me.

And I've tried to learn how to code, but it's just gone whoosh over my head every single time.

I don't have the aptitude for it.

I'm really great from a UX perspective, but when it comes to technical stuff, you know, it's not my forte per se.

I'm going to kill this product after all this time and energy and work I've put into it.