So what are some of the things that you know consistently, like this is what it's doing for me? And then also some things that it's helping you with occasionally, maybe like strategy or, you know, program development, promotion development, whatever.

Yeah, I think what we've learned, especially through GSD, is when we do marketing plans, we start with the avatar of who we're going after.

We want to make sure that those ads are going after the right avatar for us.

So way in the beginning, we worked with our AI to help build out who those target avatars were.

And we've now got three that we go after.

But what it was also able to do was then Go out to the internet, do some research, find all the pain points for these avatars, find all the things that they want and fear and need.

And now when we are building out a new campaign, that's the starting point.

Anything that you want to leave the audience with as far as AI, how to think through it, or a message you want to leave the world?