So what does independent evidence-led reporting do that a fact check alone cannot do? And how do you report on a falsehood without really amplifying it?

Actually, that's so funny because that's the story I'm working on right now for Gary on incidents and rumors.

So we found out over the years, especially during COVID, because so many lessons on immunization were learned during COVID, especially when it comes to adults and how information travels, especially around adults.

uh social media so sometimes when you report and um it's not based on evidence you find like it seems like the reporting it turns out to be weak one of the sure ways that i've found to convince people of credibility of your work is using data you can never go wrong with data so when you tell um When you tell your audience that some of these rumors are not true, I met a woman who refused to have her child get a polio vaccine because in her words, she had already gotten a polio vaccine before.

Why do I need to keep getting polio vaccines? And then Also, another thing, I almost did it myself.

Another thing is to avoid repeating these false claims.

And even at VaccineSwap, that's one of the things that the editors always tell us.

How do you use what advocates offer while guarding your independence and your sense of service to the people? I can start with you, Pauline.