This is no wealth proves that the gods are smiling on you.

Yeah, and I'll go through a couple hundred years of history very quickly here.

So these Florentines start saying greed is good, and they show it as an example, and it kind of takes off.

It takes off in the Catholic Church, which starts employing it.

The Catholic Church starts raising a ton of money and spending money at the same time.

They really buy this, I call it in the book, the ethos of beneficial greed.

They start buying into it, and of course it all becomes excess, right? A Medici...

Now it's the haves and the haves a lot more.

Is that the genesis of the close relationship between money and religion, or is it something else?

No, it's that exactly.

And what I tried to do in talking about Yurok was compare it to a modern city, New York City.

That's what Yurok was like back 5,000 years ago.

It's this great cosmopolitan, metropolitan city.

And you're right, the temple was the largest.

This whole city literally revolved around the temple.

What role did trust play? in institutions, be they government or banks or even various religions, in shaping the public's belief about money over time.