But obviously, just the growth and continued use of regenerative agriculture practices and Talk about that a little bit and how you work with farmers and more to kind of continue to grow the use of regen ag here across, well, really around the world, but especially here in North America, Paul.

Yeah, yeah, sure can.

If we go back in time from 2012 to 2021, those were kind of our pilot phases of, you know, we've been around for over 100 years.

But when we interact with farmers.

It's setting a price.

It's a quality standard.

It's a delivery period.

matter,

As you and I were talking about here briefly ahead of time, you've been involved in this space personally for quite a few years, and have you seen it evolve? I mean, have you seen, in terms of the farmer acceptance, farmer interest?

Absolutely, so the one thing I always kind of joke about is whenever we, so ADM has 300 different locations across the US, so almost every year we're adding a location, and every year the first time that we'll stand up a region ag program, the most common question is why do you want this data and what are you going to use this data for? That tends to be like the number one concern.

But by year two, it doesn't come up because obviously we're using the data to be able to incentivize the farmer and increase the overall revenue that we have a huge success rate on feedback from farmers after they've been in the program for a year.

So that's one component that it's a question that I remember...

We don't have to spend the whole meeting answering those questions.

And anymore, a lot of farmers have just heard from other farmers about, hey, it's pretty light work.

We're going on this journey as a farmer of maybe trying to reduce our tillage or add a cover crop or be more efficient with our fertilizer.

What are just in general some of those things?

I asked where he focuses his efforts.

In simple terms, soil, water, and air.

When it comes to soil, we like to focus specifically on soil erosion, soil organic matter, and soil fertility.

Those are the three that we're looking for improvements.

If you look at how many tons of soil we lose per year just on normal weather conditions or normal practice conditions, a lot of these practices will reduce that number.

So that's the soil part.

Whenever it's water, we're trying to update our modeling right now, but it tends to be around water quality.

So the rollback of mandatory corporate climate reporting, has ADM changed its approach to measuring in that scope three category?