Paul Schaefer
CEO of Amy's Kitchen, the family-owned organic food company in Petaluma, California, promoted from President (2023) after more than two decades with the company.
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APPEARANCES
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PODCASTS
Sep 24, 2026
Dani NierenbergHOST
Talk more about what, what that scaling entails for, for companies in this room, companies like Amy's.
Paul SchieferGUEST
in part, it's a different business model, and sometimes that can be a bit of an uncomfortable shift for folks that are used to, you know, kind of a traditional CPG P&L.
Paul SchieferGUEST
But part of it is that, you know, marketing, which tends to be a huge line item in a lot of food companies, you might not be able to spend as much on marketing.
Paul SchieferGUEST
You might have to think about some of your financial investments differently to invest in the food.
Paul SchieferGUEST
But the loyalty, repeat purchase behavior, the longevity of your brand when you can actually commit to a great product tends to be well, well worth it.
Dani NierenbergHOST
... and people enjoy your products, but how do you keep that when, when there's so much of that disinformation we talked about?