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Paul Peterson

Paul Peterson

Founder & CEO of CoinJar Insights & Strategy; author of The Catalytic Customer; innovation and customer insights strategist with 35+ years' experience advising brands like Google, Amazon, Netflix

Jul 13, 2026

Pebble Presents

Pebble Presents

Episode 18: The trouble with average customers

Jul 13 · 56m

Amelia RolopoliHOST
11:29
You clearly have commitment issues.
Paul Peterson
Paul PetersonGUEST
11:31
Yes, exactly.
Paul Peterson
Paul PetersonGUEST
11:33
In fact, the 25 years in retrospect, I stuck around a little too long.
Paul Peterson
Paul PetersonGUEST
11:37
But really what happened was this, and this leads to why I wrote the book.
Paul Peterson
Paul PetersonGUEST
11:43
When we started, when I started, data were really hard to come by, right? You had to call people during dinner and gather information over the phone and impose upon them to spend 15 minutes.
Paul Peterson
Paul PetersonGUEST
11:54
That gradually shifted.
Paul Peterson
Paul PetersonGUEST
11:57
And then with the dawn of the digital stuff, there was a lot, a lot of data, a lot of information available.

9 MINS LATER

Amelia RolopoliHOST
21:18
And you've watched a lot of these decisions, how should I put it, go sideways, right? What actually goes wrong? And I specifically, why, in your opinion, why does research often fail to prevent those things?

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