Of course, the challenge to the initial question that I ask is, how do we do a case study like this in a way where we restrict ourselves to the knowledge that was available at the time? Again, so that we don't apply that hindsight lens.

Absolutely.

So there is a way to do this or at least to try to keep yourself honest.

So one of the case studies I did – and so we could talk about Uber.

We could talk about YouTube.

And I'm not calling these out because they just happen to be like massive companies and we can kind of look back with some certainty.

Hey, this did work out, right? That's not a question anymore.

Is it like a scoring? It's like, are you adding up the number of timing drivers? Are you also asking yourself why not now? What's the way to use a framework like this?