
Paul O'Connor
Irish founder & CEO of LINC, a Dubai-based adaptive nutrition startup making wearable-connected personalized supplements; former adidas, Unilever and L'Oréal executive.
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Sep 15, 2026
Before You Buy Another Supplement, Watch This
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23:34SophiaHOST
Like, bring this to life for the listener.

Paul O'ConnorGUEST
So the way the kind of onboarding works is that- You start off, you do your, you do your, your survey, okay? So you answer a series of, of, of 30 questions.

Paul O'ConnorGUEST
And with that, we get a good feel for, you know, for your biology makeup and also your outcomes as well.

Paul O'ConnorGUEST
So when it comes to supplementation, things like, you know, gender, you know, body mass, um, height are extremely important for basically building your baseline.

Paul O'ConnorGUEST
So what we do is we then, the next stage is we then connect your wearables as well.

Paul O'ConnorGUEST
So if you're a Whoop consumer, uh, for example, we then connect your Whoop, and obviously with your, your permissions, we can then scan, uh, basically, we can go back two, three years of data, you know, on Whoop to then essentially come back with a recommendation in terms of the supplement stack that you should be taking, but also your baseline dose as well.
21 MINS LATER
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44:59SophiaHOST
... about it? What kind of advice would you give that person so they're not pitching and having a similar situation [laughs] like you?