Skip to main content
Paul O'Connor

Paul O'Connor

Irish founder & CEO of LINC, a Dubai-based adaptive nutrition startup making wearable-connected personalized supplements; former adidas, Unilever and L'Oréal executive.

Sep 15, 2026

SophiaHOST
23:34
Like, bring this to life for the listener.
23:36
Yeah.
23:37
So the way the kind of onboarding works is that- You start off, you do your, you do your, your survey, okay? So you answer a series of, of, of 30 questions.
23:47
And with that, we get a good feel for, you know, for your biology makeup and also your outcomes as well.
23:52
So when it comes to supplementation, things like, you know, gender, you know, body mass, um, height are extremely important for basically building your baseline.
24:03
So what we do is we then, the next stage is we then connect your wearables as well.
24:07
So if you're a Whoop consumer, uh, for example, we then connect your Whoop, and obviously with your, your permissions, we can then scan, uh, basically, we can go back two, three years of data, you know, on Whoop to then essentially come back with a recommendation in terms of the supplement stack that you should be taking, but also your baseline dose as well.

21 MINS LATER

SophiaHOST
44:59
... about it? What kind of advice would you give that person so they're not pitching and having a similar situation [laughs] like you?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.