Oh, really?

Yeah.

So this is a new frontier from the science perspective, um, because purely the, the mathematics to do it didn't exist.

You know, it took, in our case, Philip Smith to sit down and figure out how you would do this.

Um, the diffusion model, the two-choice diffusion model that preceded, what's that? Two thousand...

No, nineteen ninety-seven, I think.

Um, you know, the very, very smart models of, of human behavior that capture things like, uh, our caution setting, like how, how cautious we are, whether we're a bit reckless, say, or whether we're more conservative in our, our decision-making, right? Whether we need more evidence to, to reach a decision, um, or how we respond to variability in information, um, or whether we're sensitive to learning effects over time, or whether we have, uh...

Right.