Yeah,

you can't because psychologically you're in if you're if you're interested, I'll give you a good example of a mistake I made more recently in post book.

So this is this is good.

And everybody knows that this I don't feel too bad.

Well, not only this is to this, but anyone who knows.

So when I was working lottery.

We were good.

Yeah.

Do you see that? Do you think that's going to happen?

I think it's clear that AI is going to be a huge disruptor and there'll be winners and losers and all promise on that.

I think that what you'll see is maybe things evolving.

Business models are a bit of a mess when it comes to this, but you still need people to make sure that what's being said is correct.

I can't see how you could take that out of the picture for the moment.

But across the board, it is going to disrupt a whole rake of workflows and models in the creative industry, creative advertising industry, like production is going to be really badly disrupted.

Yeah.

And those people will lose out.