Yeah

... it's just, it's just like I picked a hell of a time to start an agency, but you know, we're, we're still around.

I think post-COVID and really like post like twenty twenty-three, where kind of the bottom fell out of the, the tech industry, it, it's now much more about revenue.

It's m- much more about like, you know, being profitable and, and the days of like overvalued, you know, companies and massive rounds and, you know, just money to burn are effectively gone.

And I think that's kind of a good thing for, for our profession, um, because it needs to be, to your point earlier, we need to be more rigorous, more scientific, um, more connected to, um, sort of conversion sales, ROI.

And frankly, we should have been doing that already, um, and working closely with product teams and sales teams and C-suites.

Um, and it boggles my mind that, you know, there are agencies out there that don't, um, but sure.

But, like, if, if I'm thinking about all the emails I get, and I'm thinking about how you pitch, how you would pitch your business in my head, I'm like, how does Paul make sure that Literal Humans doesn't just sound like everybody else? Like, not giving any secret sauce away, but how do you make sure that your pitches break through the noise?

Are you there?

Let the spirit move me.

Oh, I'm singing for you.

Fill me.

I'm not everything that I could be Help to guide me, guide me, guide me Help me find the rhythm.

Oh, I'm painting for you.

Help me find my artist side.

Look it.

And right now, what feels like the hardest part of running and scaling literal humans?

Yeah, the hardest part.

I mean, I think it generally comes down to you know, the famous phrase, like there are no problems, only people problems, right? And so I think it's people, to be really honest with you.

And I don't mean that in a cynical way.

I'll start with myself first, right? Like I know that the, you know, my sort of like, my emotional layer is the ceiling for the business.

My ability to grow, my ability to learn, my ability to adapt, as much as I can do that, that's as far as the business is going to grow.

And I take that really seriously.

right now that people underestimate?