Yeah.

Um, I'll answer the second one first 'cause we don't.

We don't directly measure it.

However, um, as part of our post-event review with the city and the government, we get feedback directly from them about the impact on the community, the town, the residents.

So if there's anything that comes out of that that we need to take action on, then that's the, the mech- the mechanism, the route that we would choose to do it.

Sustainability, yes.

I mean, Informer, as you would expect, has a really clear sustainability policy.

How can you convince the CFO that those marketing dollars that are being spent building brand will create business value?