So what was it that tipped you off that this was going on? And what were the insights of catching that firm or that company that was doing this?

So early on, when I was when when we were really starting to learn to do Internet marketing and doing a lot of stuff, one of the big things was obviously trying to, you know, you were able to track your marketing so much better using different tools and things like that.

And so we had brought in a tool.

Our law firm management software at the time was Clio.

And Clio had a function in it that allowed you to basically track through using CallRail and Clio, you could track your phone calls, basically when they came in, how long they came in, what number they came in on, and you could assign a number for it, which obviously you still can do all these things.

You just do it much better now.

But the basic system that we had allowed me to track that information.

And what did hosting that show teach you that practicing law, you know, didn't?