Um, how does data help create urgency for families to invest in mitigation or how do you use data and those stories, you know, of being out in the field and seeing these things firsthand, Paul, um, in tandem to create urgency?

Yeah, definitely.

So, um, So until you actually see a wildfire firsthand, it's kind of hard to conceptualize it.

And so it's, I don't know if it's always, it won't happen to me or it doesn't unfold that way.

I lived here for 30 years and, or I, you know, had this property for the last 15 and, you know, we go fire season after fire season after fire season, nothing happens.

But if you want to think about it this way, you know, the height of the vegetation, usually the flame lengths is gonna be about three to four times that height.

And that includes trees, so if you have a 100-foot tree, congratulations, you might actually see a 300-foot flame length coming down onto your property.

Paul, if you want to take an initial shot at that.