Yeah.

And it...

Because those could be the things that people then panic about.

After a tr- So when you deliver the, let's say it's a trial workout or trial experience, make sure everybody in the building whose staff knows that person's on a trial.

Introduce as many of those staff to that person as possible, 'cause then they're joining a group of people, not a facility.

This is Jack, this is Viva, this is the...

Introduce them to the person who's taking their session.

Mm

So what does the actual, what do the numbers say? Because they're probably the top nine in the industry for that.

Despite what you sometimes see on coming out of ChatGPT, the general average length of stay in health clubs is about 12 months.

So 50% of people who join will stay about 12 months.

Half will leave before, half will stay longer than that.

If you then start breaking it down by age and gender, generally older members stay longer than younger members.

Younger members, there's more of them, so it's easier to drive volume.

Older members, harder to get once you get them, they tend to stay.

Can you quickly get an idea of how profitable that club is?

Like what, what, what would you do to, to comment on that point?

So I'd start with, I think if you're talking about new exercises and you know, we have to, A lot of the way the industry markets, it sort of markets to activity in terms of come and do this class, come and use the gym.

But once they're in, I think we should be segmenting on behavior, how many times they're visiting, how long they're visiting for.

So there's a different, because they sort of, after a while, they blend into more than one activity.

But I think the, what's the best way of putting this? It's anxiety management with new exercises.

But it's also anxiety management with experienced exercises in new environments.

So I'll give an example.

You definitely got me on that one.