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Pattie Friedman

Pattie Friedman

Co-Founder of Think Royln, a New York City fashion brand creating functional, fashion-forward bags and lifestyle accessories designed for "life on the fly."

Aug 25, 2026

20:52
So where do we go from here? Where are you guys rising to now?
20:56
Well, I think the one thing that we did a few years ago and we continue to do is when we started, we were, as I mentioned, kind of our cross bodies and our totes.
21:05
Now we're really her handbag wardrobe, her bag wardrobe.
21:08
So really anticipating, and I think COVID taught us a lot about that, really anticipating what's the next thing that's going to happen and where are we going to position ourselves to be in her life.
21:17
So she went to pickleball.
21:19
You know, once everyone was kind of post the COVID, they wanted to go out again.
21:23
They wanted to travel again.

5 MINS LATER

26:26
And I

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