What does it actually take to hold onto that position, and how have you thought about growing the brand, growing your categories, and, and what you can do in your space?

So, like, three years ago when we became that number one position, best believe every single other brand out there is probably buying that blush, bringing it into their product development team, and making ... and, like, dissecting it and, like, why is this number one? I think it is really important as a brand, compete with yourself and never stay stagnant.

Like, just because I have, like, the, the number one blush right now, it doesn't mean it's, it's always gonna stay like that.

When I launch a product now, these products I stand behind, and that is so important for me.

Like, when I first launched the brand, I was creating products that I really felt were missing from my own makeup kit, but how I create products now is that I need to know that I still wanna talk about this five years from now.

You need to be able to love your product and make sure that the formula is there.

So once you, like, even, like, stop talking about it, the formula speaks for itself.

Well, you're the blush guy.