What's your reaction to that?

Well, Scott, thank you for being on the show again today.

Barron Trump is protected by the Secret Service as the president's son, and there's a full detail on him, and the men and women assigned to him take that job very seriously.

But when it comes to the threats, all threats are investigated as a priority by the Secret Service.

Specific level of protection is determined by a threat analysis.

For example, the president always receives the highest level of protection.

But in Barron's case, he receives a level of protection probably much greater than a typical child of a president because of the threat level against him.

What was your reaction to that? And maybe talk to our audience about what happens from the inside when an investigation like this is launched.

What's your reaction to that?

Well, Scott, thank you for being on the show again today.

Barron Trump is protected by the Secret Service as the president's son, and there's a full detail on him, and the men and women assigned to him take that job very seriously.

But when it comes to the threats, all threats are investigated as a priority by the Secret Service.

Specific level of protection is determined by a threat analysis.

For example, the president always receives the highest level of protection.

But in Barron's case, he receives a level of protection probably much greater than a typical child of a president because of the threat level against him.

What was your reaction to that? And maybe talk to our audience about what happens from the inside when an investigation like this is launched.

Yeah.

I feel to begin with, I feel like if I didn't get to design Twisters, I probably would have been in therapy now and never recovered because when I heard they were doing it and it was just very serendipitous the way it kind of worked out because things aligned to give me at least open the door for it because a film, a studio film of that scale, because again, the same way the first one was, it was Warner Brothers, Universal and Amblin.

So it's an Amblin property, even though Amblin has been around its heyday in the 80s with E.T. and whatnot as per the logo.

But it probably is a film that a lot of people wanted a chance at doing.

And it managed to come full circle for me and how I at least got in the door to meet with Isaac.

And then I said, I can't mess this up.

But when I do my pitch, when I do my my.

I need to know everything you know about that scene and the food and what it took to make it look like that.

... what are they trying to solve?

Yeah, and I, I think right now the elephant in the room for the global community, uh, as it relates to international AI standards is the EU AI Act.

And so what we see is it's, it's official.

What is changing are enforcement dates specifically for high-risk and general purpose systems.

But ultimately, the AI Act is not necessarily about how we stymie innovation, how we regulate the development of AI, as much as it is a product safety regulation.

And so the EU has taken the approach, look, AI is really cool, it's really fancy, it's almost magical.

I mean, it's like the, the man behind the curtain in many ways.

And so how should leaders approach building a unified framework?

When you saw this story, how did it hit you?

Well, one thing, Scott, well, thank you for letting me appear on your show today.

It has not been officially confirmed, so I'm just speaking based on the news media reports.

Sure.

I want you to know and your audience to know that deception is a valuable play in the Secret Service playbook.

Secret Service has used this type of deception many, many times over the years, starting with President Roosevelt during his trip to Casablanca during World War II, President-elect Eisenhower going to the Korean War Zone in 1952, President George W. Bush going to Iraq in 2003 over Thanksgiving.

So the fact that the Secret Service engages in deception to protect the president is a valuable part of the Secret Service playbook.

Did you have to personally work on any of these sorts of plans that involved deception or a ruse in order to move the president around in your personal experience?

What can you tell us about how the military and the Secret Service work together when something has to be devised of this nature? How quickly can a plan like that come together?

Remarkably, Scott, a plan like that can come together within minutes if necessary.

Probably, I would say this took a few hours to put together.

When the president travels, whether it's domestically, internationally, there's always Air Force One and a backup Air Force One.

But there's also other aircraft called senior executive aircraft that are run by the Air Force.

And these are typically the type of planes that the Secretary of State might fly in or the First Lady.

And they're always part of the package when the president travels, especially overseas.

Did you have to personally work on any of these sorts of plans that involved deception or a ruse in order to move the president around in your personal experience?

attention or a mindset when it comes to it? I mean, is there a split decision when it comes to it? What are you hearing, man?

You know what, it really depends upon the fleet.

I'll give you a great example of a customer of ours who's based right near the ports of LA and Long Beach.

And this is a small company.

I think they've got 40 tractors, all of them diesel.

And I was talking to the founder and the CEO of the business.

He's like, I breathe this air.

entity but for a specific region of entities that are moving things so how do you understand that this one is the right investment are you just saying hey look evs are coming here's a density of trucks and therefore this is going to work or is there a group that goes in and says yeah we're going to start moving how do you find that location aside from the power grid and all other kind of stuff which is probably the hardest part i would imagine but how do you get that density

attention or a mindset when it comes to it i mean is there a split decision when it comes to it what are you hearing man

You know what, it really depends upon the fleet.

I'll give you a great example of a customer of ours who's based right near the ports of LA and Long Beach.

And this is a small company.

I think they've got 40 tractors, all of them diesel.

And I was talking to the founder and the CEO of the business.

like you know he's like i breathe this air when you think about the diesel and the particulate emissions from these trucks and malcolm again you'll know this like like ports are where drainage is where like trucks go to die right those are the oldest oldest the dirtiest trucks right um companies like that are doing that because they really understand the benefits to not just the community, but frankly, to their families.

entity but for a specific region of entities that are moving things so how do you understand that this one is the right investment are you just saying hey look evs are coming here's a density of trucks and therefore this is going to work or is there a group that goes in and says yeah we're going to start moving how do you find that location aside from the power grid and all other kind of stuff which is probably the hardest part i would imagine but how do you get that density

So please let me know how your customers approach this and what you find is the best system that tends to work.

Maybe I'll take the first crack at this.

Yeah.

So, Pete, there are many, many more categories of bots there.

But I think we should we should drill in.

Right.

There's a whole subset that we call the AI bots.

that,

I mean, and, and when everyone sees the bear, I mean, what do they think?

Yeah, I mean, my brother-in-law, John, was the one that basically, you know, ran downstairs at 7:30, and the plan was the rope, I guess.

I mean, I don't think he had much more than that.

I was like, "Should we drive over? Should we bring bear spray so we have somewhere to hunker down if it's, you know, ornery from being trapped in a car?" Um, but no, so the rope was the plan.

And we walk...

You know, it's, it's, uh, the neighbor shared, you know, sort of shared forest between.

Then we just walked on over and, and, uh, saw it in the front passenger seat.

Uh, and then how did you guys decide to do the, the backseat door instead of the front seat?

what about you, bud?

What got me going? Incredible Shrinking Dickies.

I remember riding the bus from Downey to Hollywood at a place called Stupid Records.

And they used to record records on tapes.

Maybe I shouldn't say that.

But yeah, I saved up and I got that record for super cheap.

And it's great.

Yeah.

Do you guys get into that at all?

all?Yes.

Uh, in fact, one of the documentaries that helped to inspire our documentary was a great film made in, I think, 2017, 2018, called The Biggest Little Farm.

Uh, and sort of spoiler alert, uh, it shows a couple converting a arid landscape that used to be a monocrop farm into a regenerative organic farm.

And their Sherpa, if you will, says towards the beginning of the film that regenerative farming is one of the most difficult farming processes to get going.

It takes five to seven years, but once you get it going and nature is acting in balance, it's the easiest type of farming to do.

Um, w- did anything shock or surprise you in the course of, of doing this documentary?

Yes.

You're telling me that big tobacco that had to pay billions and billions of dollars in settlements because it was making people die and it was lying to people about what was inside their product now controls our food? How did that happen?

Well, Callie Means, who was a major feature in the documentary, Callie Means, co-author of the book Good Energy with his sister, Dr. Casey Means, who, by the way, now I think potentially going to be America's next Surgeon General.

They together wrote a book called Good Energy, and it talks about they were very much inspired by their mother and her late cancer diagnosis that she died 13 days after diagnosis.

very amazing, very tragic, very all of the sudden, but as Callie and Casey talked about, their mom was sort of the classic baby boomer that had five different pharmaceuticals thought she was eating healthy with right hummus and ranch dressing and things like that.

But ended up with basically the worst scenario imaginable, dying from cancer 13 days after diagnosis.

So So Cali, the reason I bring him up is that he really talks about, Cali used to be a former government, or I'm sorry, Cali used to be a former lobbyist working on behalf of Coca-Cola and other companies like that to get people like the American Diabetes Association to say, no, no, no, these sugary soft drinks, these are okay.

So in the documentary, Breaking Big Food, we kind of start to disclose and pull back the scenes of that.

All right, so is RFK Jr. getting rid of the grass? technology of the grass thought process that mechanism and maybe doing something where we do check it out first or do we have good studies i'm sure i'll find this out in the documentary do we have good studies saying a lot of what you've been eating for the past 20 30 years is bad and rfk jr saying get rid of it because i know he's getting a lot of pushback probably by the big lobbyists for these big companies

So how does mold, like, get on coffee? So if you're going to Starbucks, for instance, like, would you expect to find mold on their coffee, or are you talking about people's old coffee just sitting in the pantry?

Well, it's more during the production, uh, and, and storage of the green beans, the raw beans, before they're roasted.

Most coffee, in fact, pretty much all of it, is grown around the equator.

The equator, of course, is very humid often, and so the storage that the coffee sits in when it's waiting to get to roasters is often when the mold is grown.

During roasting, they're often able to burn off the mold, but not necessarily the mycotoxin, and the mycotoxin is really where the problems can be for humans.

The EU recently did a test, and almost half of the coffee that they tested had detectable levels of mycotoxins.

So if you're drinking four to six cups of coffee a day, it's the cumulative buildup that you really kind of worry about.

What do you make of that?

Wow, and can you tell me about how lobbyists, what they have to do with this whole process? Do lobbyists really control what kind of food pyramid gets out, and what are, what other government recommendations get out to the public?

public?...

Yes, and that kind of goes back to what we were talking about with COVID, where we learned of essentially regulators being captured ah, by crony capitalists who were basically saying, "Hey, here in America, we grow a lot of wheat.

We go- grow a lot of corn.

Ah, it would be great if we could incentivize and, ah, encourage Americans to grow...

To eat a lot more of what we grow," regardless of what the science may say about ah, carbs versus proteins a- and animal fats.

Um, so yes, the recent inversion of the pyramid, I think, has been kind of a brilliant ah, play by RFK Jr. and his team at HHS, and I, I, I think that it really does flip on its head appropriately and give Americans better guidance on, "Hmm, maybe what I was l- what, what I was told to eat before wasn't exactly the right thing." Because here's three more facts to think about.

So tell me about this egg propaganda, and what's the truth?

Is it the idea that eventually you can break big food? Is that even possible?

Couple of different ways to handle that.

In the film, uh, Alex Clark of Culture Apothecary, uh, podcast, we featured her, and she made a great point about feeling overwhelmed as you learn about how to eat healthier.

And one of the things that she says is, like: "Step one is going from putting the Doritos down to, you know, ground beef.

And if you can't afford organic, it's still better to have non-organic ground beef than to eat ultra-processed foods." Also, real food is generally less expensive because you're eating less of it.

Uh, you mentioned early on, I think, when you were introducing us, the, the popular Lay's commercial about no one can eat just one.

And no wonder Big Tobacco took over big food in the nineteen eighties and said to their scientists: "Hey, we need to sell more food.

Yeah, I was like, "Can I have, like, seventeen of these?" [chuckles] Um, but also, I think, is this just an American thing? Do we just have this problem in America?