
Patrick Smith
CEO of Loftus Ranches and founder of Oxrow.ai, a fourth-generation hop farmer in Washington's Yakima Valley who uses AI and analytics to optimize agricultural operations.
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Jun 17, 2026
Using AI to Find $1.3 Million in Operational Waste With Patrick Smith
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Tim HamrichHOST
How, you know, have you heard much about where they are getting most excited about the value they're getting from it?

Patrick SmithGUEST
I would say that the two areas that come immediately to mind are marketing decisions and planting decisions.

Patrick SmithGUEST
And so planting decisions, both planting timing and also choosing genetics for a specific field based on the characteristics of that field, right? And so, you know, you think about the complexity of describing soil from a data perspective.

Patrick SmithGUEST
There's stuff that we don't, as humans, don't even understand about what's happening in the soil, right? And how complicated it is.

Patrick SmithGUEST
And so, in a way, that's super exciting for me because, like, even today, where we're able to do some of this stuff, I still think we're just scratching the surface because...
10 MINS LATER