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Patrick Smith

Patrick Smith

CEO of Loftus Ranches and founder of Oxrow.ai, a fourth-generation hop farmer in Washington's Yakima Valley who uses AI and analytics to optimize agricultural operations.

Jun 17, 2026

26:49
How, you know, have you heard much about where they are getting most excited about the value they're getting from it?
26:56
Yeah, I would say that a couple of areas come immediately to mind.
27:00
And then I can expand beyond that shortly.
27:02
I would say that the two areas that come immediately to mind are marketing decisions and planting decisions.
27:08
And so planting decisions, both planting timing and also choosing genetics for a specific field based on the characteristics of that field, right? And so, you know, you think about the complexity of describing soil from a data perspective.
27:29
There's stuff that we don't, as humans, don't even understand about what's happening in the soil, right? And how complicated it is.
27:37
And so, in a way, that's super exciting for me because, like, even today, where we're able to do some of this stuff, I still think we're just scratching the surface because...

10 MINS LATER

38:03
Anything we didn't get to though that you wanted to add before we wrap up here?

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