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Patrick Ryan

Patrick Ryan

Founder and CEO of 300 Consultancy, a London-based agency growth consultancy; former PHD Worldwide Chief Commercial Officer.

Sep 16, 2026

IPA Podcast

IPA Podcast

New Business Diaries: The state of new business in 2026

Sep 16 · 38m

Emily Crabtree
Emily CrabtreeHOST
17:00
AI can do it better.
Patrick Ryan
Patrick RyanGUEST
17:02
Or if you're an enlightened client, you pay the same amount of money and you get more for your output.
Patrick Ryan
Patrick RyanGUEST
17:07
And I think it just depends what type of client you are.
Patrick Ryan
Patrick RyanGUEST
17:10
They'll say, you know, more for less.
Patrick Ryan
Patrick RyanGUEST
17:13
Maybe you drop your price a little bit to account for it, but you show them the value you can deliver on top of that.
Patrick Ryan
Patrick RyanGUEST
17:20
And that's the big worry at the moment is a big cost pressure from procurement teams to where you're using AI.
Patrick Ryan
Patrick RyanGUEST
17:27
So it should be cheaper.

6 MINS LATER

Emily Crabtree
Emily CrabtreeHOST
23:54
Where do you think it's really heading?

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