previous generation to this generation in terms of that workflow?

Yeah, I mean, this generation was obviously a hopefully you can see it in the product.

It's a very big jump from where we were with the XI and specifically this model.

We rethought our whole process of how we design drivers and just Who's it for? How do we want to make it? How do we want to evaluate where we are? And so we have this whole new tour engineering team in the U.S.

office.

So obviously, Shrixon is a Japanese company.

We have a Japanese R&D team.

you know, was acoustics, you know, fairly, it's called high up on the list in terms of things that you want to do address, uh, going into this line.

So please jump into any of that, yeah

... definitely wild, like, the loft and the visible loft, and, like, how it can affect these top players.

Like, what they think they're seeing, and if it's, looks like it's too little loft, so like a face that's too dark tends to hide the loft, they'll, they'll start changing their swings to try to hit up on the ball, and you can see it in the Trackman numbers, and it's like, it's a big factor that we think of.

And, like, what PVD or w- PVD shade are we putting on the space? What's the, even just, like, the, the top line masking and what that line looks like, how straight that looks, 'cause that face is curved, so you're trying to, like, make it look as straight as possible, 'cause the players don't wanna see a lot of bulge and roll.

Whereas you put some grooves on the face, like our fairways have grooves across the face, and if we, like, fully paint fill those white, they look very round.

Whereas if they're black with, like, a gray paint fill or even a black paint fill, they look very straight.

So just the visual setup and, like, how, what your eyes see from, like, the cosmetics on that face are, are so critical to a- alignment, to impact pattern, or to swing path if, if they're not seeing enough loft or they're seeing too much loft.

But when it comes to tour and when it comes to adoption or interest, what, what have you seen so far? How have people reacted to it?

But it, it goes to show that there is this, there are parts of wedge design that are still, at this case, truly timeless and something that performs for golfers even in with like modern tour turf conditions, as well as just regular conditions every golfer's gonna face out on the course.

Yeah.

I mean, just bringing back the 588 grind, I'd say that wasn't a difficult decision from the tour standpoint.

We've kind of had a few options on tour that have been kind of tour-only offerings and, um, we try to keep it as simple as possible on the retail side with just our low, mid, fulls, and then we have this new adapt grind with the full face grooves that's kind of in between a mid and a low, uh, but it's also pretty unique just in terms of the shape at address.

Um, but we've had that full 12, which has been our kind of highest bounce op- option in retail, and then we've also o- offered a, a slightly lower bounce, kind of full nine out on tour, and that's, that's kind of expanded from just previous generations of we've had our 588 forged wedge and then our 588 custom wedge, and like we've always had that 588 sole in the tour lineup.

It just was kind of hard to fit it into our retail side.

Uh, but with Roger coming back and just the excitement we got over that 588 limited edition wedge lineup that we offered, um, earlier this year, and also working with him a bit, a lot more closely in terms of what was the original design intent for each of these soles, we were able to kind of iterate and evolve that full nine into this 588 grind, and it's just been incredible.

What's it like when you have a product like RTZ1 and you're looking at innovating and making, and bringing the best performance that you possibly can into the next iteration of that product? What's it like taking that feedback from Tour players where they're like, "I really like this thing," and then is it, is it alm- sometimes almost difficult to get a player who likes a product to offer criticism on something w- when they don't know where they're gonna find that extra performance anyways?