I was wondering if you could tell us a little bit more in practice, what does that actually mean about how decisions get made? And maybe you have an example you could share or, um, help, help our listeners understand it more in, in practice, h- what it looks like.

Yeah.

A- and so, um, what we mean by step one is, uh, and, you know, I'll go a- all the way back to like when we, when we hire someone, the f- the first thing we have to do is talk about why AI can't do this role or how AI is going to complement this role.

And as I said, it has not resulted in us having a smaller department.

Now it changes up some of kind of our agency roster and what we in-house versus, uh, what we have out-of-house.

Um, and you know, that web development example that I used, um, we can get things done in a matter of hours that would've taken us weeks before, and it's just more efficient to have that manpower sitting here versus sitting with our agency partners.

But we still have a big agency roster that are a, a, a key part of our team.

[chuckles]