But getting back to the heart and soul of this discussion, talk to me about, or talk to the listeners more importantly, around the emergence of Gen AI fluency and workplace adoption solutions that you've put together.

Sure.

The first time we did this was with ourselves.

Shortly after ChatGPT came out, we were using it, pockets of people within our business were using it and doing amazing things.

And we thought, well, let's drink some of our own champagne here and let's create an activation program.

That gets everybody in the business to use it because the picture inside Cognition was exactly the same as we see everywhere.

80% of the users came from 20% of the people.

Yeah,