yeah amazing okay so if that's kind of you know the way you uh can understand an audience i'm gonna ask what uh makes somebody a really good interview and what's the best kind of interviewing techniques that you would say and please don't say it just not what you're doing lizzie right now because then i might just have to like end the uh the whole thing here

I mean, it totally depends what you want to get out of it.

So listening is fundamental.

And often the less you say...

I mean, it's very useful if you're using Otter or something or a situation like this.

You can listen back.

And I think often you listen back.

So what about the other kind of flip side then? What do people in towns and cities do you think often misunderstand about the countryside?

Patrick, do you believe that we're getting the message, it's getting stronger with the likes of yourself writing s- uh, good articles about game shooting and the benefits? Is, is it we're getting ahead of the opposition?

Yeah.

I...

It's so complex because I think that we...

The, the opposition, there's a few of them, they're very good at what they do.

They're really, really good at what they do.

I mean, I deal quite a lot with PETA or PETA or however you...

Is that the same with newspapers? Do you commission pieces based on what you think the audience wants to read? And if so, how do you break an important story if it's the opposite of what people are gonna wanna hear?

Now we'll hear from Patrick Galbraith on how British farming is becoming increasingly under threat.

Lately, for reasons that are far too baroque to go into, my wife and I have been looking at farm tenancy agreements from 1983.

In a way they are deeply dull, all those drains and all those clauses about fence maintenance, but they are also fascinating in that they reveal how farming has changed.

If you were after a few fields for your sheep or cattle, back when Culture Club's Karma Chameleon was riding high at number one, you had to really fork out.

10 pounds an acre for pretty marginal land was the going rate, and rent rises year on year were the order of the day.

Fast forward 40 years, and a lot of grazing is worth almost nothing.

The most recent tenant on the patch of land we were researching was paying £1 an acre in 2017, and 10 bob in the 1980s went a lot further than it does now, needless to say.

The

Now we'll hear from Patrick Galbraith on how British farming is becoming increasingly under threat.

Lately, for reasons that are far too baroque to go into, my wife and I have been looking at farm tenancy agreements from 1983.

In a way they are deeply dull, all those drains and all those clauses about fence maintenance, but they are also fascinating in that they reveal how farming has changed.

If you were after a few fields for your sheep or cattle back when Culture Club's Karma Chameleon was riding high at number one, you had to really fork out.

£10 an acre for pretty marginal land was the going rate, and rent rises year on year were the order of the day.

Fast forward 40 years, and a lot of grazing is worth almost nothing.

The most recent tenant on the patch of land we were researching was paying £1 an acre in 2017, and 10 bob in the 1980s went a lot further than it does now, needless to say.

How much awareness is there outside of farming, do you think, about the challenges facing UK farmers at the moment?

I think there's a lot of sympathy, but how you tell stories is the really important thing.

So, I mean, even within the Telegraph, I had quite a senior editor walk over to me the other day and said, you've written the word abattoir.

Do you think we need to sort of explain to readers what that actually is? So the level of knowledge is really remarkably low.

So you have to kind of pick and choose.

There was a good, I think it's really sort of characterizes it.

Yesterday, the NFU had their... statement about the support that farmers need in terms of buying fertilizer because the fertilizer price is so high and I wrote that story up and it was basically farmers asking for government support and in the editing process it became farmers asked for taxpayer money for fertilizer and And that's sort of deeply frustrating.

How are we perceived as an industry? Are we perceived as a bunch of moaners where things are always going wrong? Would it be better if we were more optimistic and happy? I mean, I think optimism is something that goes hand in hand with farming, otherwise we wouldn't be planting crops in the autumn.