Yeah.

Yeah.

I think as CEOs, you know, any, anybody who's a chief executive that's watching this, your instinct, when you go buy something, when you go invest in something for your bank, your instinct is going to be go out and sell that thing.

Cause you gotta, you gotta get the ROI out of it.

Right.

And, and so why, why are we not just selling the features of this thing? Why are we not just telling people how great it is? And basically you're regurgitating the thing, whoever sold it to you.

is telling you.

But any other way that folks can reach out and connect with you or