Like, specifically what about the market was different? What made it difficult with the optometry business? Um, was it not getting enough patients? Was it not converting? Managing the COGS, managing staff? Like, specifically the, on the financial side or the management side, what specifically did you see as challenges through the ups and downs through the years?

years?Yeah.

Yeah.

So, and, and, and again, this is just my personal opinion.

I think, you know, when we come out of optometry school, we are very well-trained for the operations of optometry.

I think, you know, you're a provider, you know, you get your license, you have all this knowledge base and, you know, you can serve the patient very well to help them with visual clarity, you know, and glasses, contacts, you know, co-management of, of surgery.

You know, those are all wheelhouse things.

So I'm just gonna let that go, right? So, so Patrick, how, how have you dealt with that kind of friction? I mean, have you ever been in that spot where you're like, "Ah, I just don't wanna get rid of it 'cause it's just easier to keep them"? Uh, how, how do you work through that psychology? And Patrick, you can phone a friend, too, if you want to, uh, get help with this if you haven't done it.