come

from? Why does it matter? So, so we were going through business coaching about three years where we were in this group called the founders club and it was CEOs of local companies that we were a part of.

And we were, we were a part of it for about two or three years.

Our coach of that group, we would have one-on-ones with, he, he was a regular with us anyway.

Like he was always in palace when we had our downtown shop, cause he was working down there across the street.

So we got to know him really well.

And so he gave us the opportunity of bringing in our entire leadership to this month long, once a week, over four weeks, dialing in what we find most important for our company.

Tell me about it.