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Pat Lafferty
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Nov 9, 2026
#90: APR's Patrick Lafferty on the changing economics of advertising production
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12:10Tucker LakeHOST
Is that good or bad for your clients? Is that good or bad for you? How much are you monitoring that?
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12:15Pat LaffertyGUEST
I mean, the consolidation trend has been going for a while now, and there can be efficiencies that are drawn out from that.
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12:30Pat LaffertyGUEST
But the thing that we really push for and advise our clients on is making sure that there is true transparency in how they're operating.
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12:40Pat LaffertyGUEST
where it can get a little tricky is if the whole co's or frankly large independents, if they are saying that they are bidding out a project, but they're only bidding it out to entities within their whole co, and they're not disclosing that, then, you know, that's not a good thing because, you know, obviously they have a vested interest in having, you know, retaining as much money as they can.
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13:08Pat LaffertyGUEST
And I'm not saying that they would do that necessarily, but that is the temptation to do that.
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17:05Tucker LakeHOST
Do you think this is a real debate or kind of just CEOs scoring points, if you will?