solving.So, before agents, b- basically you were able to, uh, tell, um, online website providers, companies operating websites, you could tell them a lot more specific information about who these people were essentially, right? That, that, that was the, the capability?

Yeah.

So we started as Notarize doing online notarization.

And so really, what we've done for ten years is take these analog paper-based processes, go change laws, build products, and so companies can reach their customers online.

And if you think about what's been happening really after COVID is the world went remote, right? All of us started working from home, interacting on the internet.

If you look at the stats about online banking.

And then AI came along and deepfakes and lack of trust.

Do you think we're gonna see more decisions like that, d- or do you think things will loosen up?

What was it? What did you bring in differently when you started Notarize Now Proof? What did you do differently with that experience, having had that experience and having been successful there?

I mean, a lot.

I mean, I, you know, the company that I sold to Twitter, I loved that experience.

I loved working with that team.

Um, but I think looking back on it, we would all agree that we didn't really accomplish what we wanted.

You know, again, we built this amazing technology.

We didn't figure out distribution.

That's, that's unique.

Can you maybe talk about the Drizly experience and how that, you know, kind of helped your thinking, um, as you built out Notarize?

Yeah.

I don't know that everyone fully appreciates how regulated the liquor industry is in this country.

Um, and there's very specific rules about who can do what.

There's people who make alcohol, there's people who store and ship it, and people who sell it.

And really what Drizly figured out was how to navigate all of this in accordance with state and federal regulations to enable alcohol delivery, right? Um, and so being on the board of that company, you know, again, coming out of my startup Spindle, the advice I got coming out of that company was, like, there's several different types of startup risk.

There's technical risk, there's product risk, and there's business risk.

But c-can you talk a little bit about, you know, AI and how you're seeing that kind of impact your business and, you know, where you see the world going, and how you see Proof, you know, continuing to evolve to stay on the leading edge?