And did you seek a certain kind of shareholder that you were looking for, institutional, maybe some really value-oriented long-term capital providers? What were you looking for?

Yeah, we were looking for a little bit of everything.

Again, value-oriented for sure, but also we started to appeal a fair bit to the growthy investors as well because we were a combination of value and growth.

And it was always a slow process with them.

I remember some of the big investors having doubts that we were going to be able to sustain that kind of growth.

And I would just say, well, we'll be back on the road here next year and we'll stop in and we'll show you that we've produced the growth that we told you we would for the fifth year in a row.

And maybe then you'll be ready to invest.

So from your perspective, why didn't it work out?