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Parker Brook

Parker Brook

Founder & CEO of Lovebird Foods (Lovebird Cereal), a former General Mills brand manager who left Big Food to make clean, organic, grain-free cereal and donates 20% of profits to fight childhood cancer.

Aug 25, 2026

25:37
Mm.
25:37
I think we've been in the largest uncontrolled human experiment in history in the past 60 years or so, uh, maybe a little bit less, with junk food, right? And, like, does anybody think we're healthier on average? Absolutely not.
25:53
Chronic disease is up.
25:54
Six in 10 adults now have a chronic ex- disease, and even more worrisome, four in 10 kids now have a chronic disease.
26:01
And that's gonna be generational with ep- epigenetics.
26:04
Like, you're just setting the bar more and more unhealthy for every preceding generation.
26:09
And so I think, you know, my own journey, waking up, understanding that, I think a lot of people, and kudos to you to helping people un- discover that and wake up to the, the truth, is that this food is slowly killing us.

43 MINS LATER

69:22
[laughs]
8:48
you
8:48
know, a child walk by.
8:49
It was obviously battling cancer and going through chemotherapy.
8:53
And there was like a board people could write, you know, whatever they wanted to on.
8:56
But a lot of it was like motivational, you know, phrases.
8:59
And she wrote she must have been, you know, this is pre-kid.
9:02
So my daughter was like less motivated.
12:28
I keep doing

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