Paige, if a founder has six to 12 months before going to market, what are maybe the top three marketing actions that can move the needle the most for them?

Yeah, with six months or so to go, I would say start documenting.

Know who is responsible for what tools, but also document how they're owned, how they're used, who knows what.

Oftentimes we see everything's working fine and then a key employee leaves and now we have no idea how that piece operates.

So definitely the documentation and also just that gathering of those digital assets, as we talked about, will make that go a lot further.

making sure everything is transferable and that you do in fact, you know, know how to locate everything.

The biggest piece that we run into is just the vendors stop responding.

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